Franchise Lead Generation — Achievable, Sustainable, Profitable
From optimizing your presence on Google Maps, to earning tangible leads through a hybrid SEO/PPC marketing process, MDG Advertising can provide sustainable search-based lead generation mechanisms to empower your franchise with reliable business development resources.
Lead generation for franchises is substantially different than companies that offer consumer services or products. Potential franchisees tend to research franchise companies online before making a purchase decision. As a result, your online reputation, in the form of reviews, testimonials, and consumer experience, is becoming increasingly important.
MDG's four-phase approach to establishing sustainable search-based lead generation focuses on improving your comprehensive web presence while tactically positioning your brand in front of thousands of prospects by:
- Identifying market segments, performing keyword research, understanding market trends, and defining competitors' marketing strategies
- Establishing a multi-faceted digital strategy to position your brand across multiple search channels (organic, PPC, maps)
- Proactively marketing and emphasizing your brand in competitive search engine results pages and map listings
- Quantifying and qualify leads while simultaneously applying conversion rate optimization techniques
Our goal is to deliver sustainable lead generation solutions. We work with each client to develop a tactical strategy based on a defined budget and create short- and long-term benchmarks of success.
To learn more about our franchise lead generation process or to request a complimentary competitive analysis of your industry from a search marketing perspective, please call 561 338 7797 or fill out our contact form.