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MDG Advertising – Branding / Marketing / Lead Generation

Yum! Brands Says It’s Committed to Being Green

Roger McClendon, chief sustainability officer of Yum! Brands, recently shared his company’s strong stance on environmental responsibility and feeding the world. reports on how the global franchise is incorporating its vision of environmental sustainability into its franchise development strategy.

Yum Brands! is committed to growing its business responsibly by reducing its environmental impact, operating its restaurants more efficiently, improving its restaurant economics and strengthening the positive reputation of its global brands.

The company is executing this environmentally-friendly vision by incorporating new technology in restaurants, such as high-efficiency heating and air conditioning systems, new LED lighting, improved hood designs and better environmental management control systems. Long-term, the brand is focused on developing LEED-certifiable restaurant standards and prototypes in five markets by 2012, as well as by reducing its global energy and water consumption 10 percent by 2015.

The company’s original LEED Gold certified restaurant was a KFC/Taco Bell in Massachusetts in 2009. Last month, KFC opened its first “certifiably green” single-brand restaurant in Indianapolis. This new KFC was designed to use 25% less energy and water than standard restaurants through the use of energy-efficient LED lighting with a 10-year life span, automated energy management and monitoring systems, reduced-care landscaping and a modified cooking oil handling system. These restaurants illustrate how the company is putting sustainability into action by focusing on water usage reduction, lighting reduction, carbon reduction and the use of building materials approved by the U.S. Green Building Council.

The company’s focus on environmental sustainability is the result of its genuine care for its customers, employees and shareholders who have made Yum Brands! into a global leader.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

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