Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

The Value Of Young Franchisees

While some say that experience is everything, the franchise industry is discovering that young franchisees offer unique and useful skill sets that can help them surpass their seasoned colleagues. listed the following traits that give the young a competitive edge.

Eagerness To Learn – For many young people, this may be their first business, so they ask plenty of questions and are open to new methods. They also have a lot of creative ideas to contribute and enthusiasm to offer.

Time and Energy – Young franchisees usually have boundless energy are often ready, willing and able to put in longer hours. Their youth also means that they’re likely to have fewer family constraints.

Passion – Many young franchisees are drawn to franchises because they have incredible passion for a certain industry and want to have greater control over making a difference.

Tech-Savvy Insight – Today’s youth grew up with digital technology and social media, which gives them the knowledge and experience to use these powerful tools in the most engaging ways.

A Youthful Attitude – The fun, irreverent and optimistic personalities of young franchisees make them more appealing to customers and reflect very positively on the brand.

Young franchisees offer a wealth of benefits to businesses in every industry and will likely contribute to the growing popularity of the franchising field.


MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to

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