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MDG Advertising – Branding / Marketing / Lead Generation

The Quick-Service Industry Is Quickly Picking Up

Stronger sales growth is predicted for the quick-service segment throughout the remainder of 2011, according to a new report from, an online financial market research firm. details the data to reveal how quick-service success is the order of the day.

The report’s positive predictions include:

  • Industry sales are projected to reach up to $604 billion, which is a welcome change after a 30-year-span of negative real sales growth
  • The quick-service industry can expected to post 1.1 percent growth over last year
  • Quick-service restaurants are projected to post sales of $167.7 billion in 2011, which is an a 1 percent increase over 2010
  • Full-service restaurant sales are projected to reach $194.6 billion, for a gain of 0.9 percent over 2010

This forecast is very similar to predictions from the National Restaurant Association released in February.

Today, consumers spend 49 percent of their food budget in the restaurant industry, compared to just 24 percent in 1952. The recent recession has created an enormous demand for restaurant services since more than 40 percent of consumers have reluctantly cut back on dining out and using takeout. Now that the economy is poised for recovery, consumers are happily regaining purchasing power. This bodes extremely well for the restaurant industry, which expects a rapid rise in customer volume and a strong position for growth in 2011.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

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