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The Fastest Growing Franchises

As the economy slowly recovers from the recession, there’s a growing interest in franchises among entrepreneurs, the unemployed and retirees looking for new careers. The largest market for franchises has historically been the food business, but categories such as senior care, nutrition and fitness, children's and pet products and services are also growing, according to Steve Olson, publisher of Franchise Update. The Street.com recently revealed seven up-and-coming companies worth a closer look.

1. Medi-Weightloss Clinics – This is a physician-supervised weight-loss program expanding nationwide based on a 90% program and 10% supplement model. The company markets its franchise mainly to physicians that have a substantial patient base but want to offer non-insurance based services.

 

2. We Do Lines – This is a commercial parking lot striping company that sold its first franchise last year and hopes to have 100 units by 2014. Franchisees are targeted to have the operation up and running within 45 days from signing, assisted by the experience and support of the founders.

3. Elevation Burger – This is a quick-service restaurant chain distinguished by its better burgers that use organic ingredients and have environmentally-friendly restaurant features. The company is positioned to compete in the rapidly growing organic food and beverage segment with plans to have 100 franchises operational by 2013.

4. Dogtopia – This is full-service dog day care and spa services franchise geared toward busy pet owners. Given that 62% of U.S. households own a pet and the fact that consumer spending on pets rose throughout the recession, the company is poised for rapid growth and actually finds that its customers are its top source of new franchisees because they understand the enormous potential of the business.

5. Fibrenew – This is a mobile franchise that provides leather, vinyl and plastic restoration to consumers in the aviation, auto, marine, residential and commercial markets. The company provides franchisees with all of the training, tools, chemicals, equipment and an office package, as well as a five-year exclusivity contract for a territory.

6. Firestorm – This is a company that provides businesses with crisis management consulting, business continuity and threat assessment services. Franchisees must have 10-plus years of management experience, along with the ability to perform business development and communicate with senior executives. Since the company employs former executives and government officials, franchisees get the entire U.S. as a market and have exclusives on any account they engage in discussions.

7. Guier Fence – This is a company that sells and installs high-quality fences. Franchisees work out of their homes, which offers the benefit of low-cost set-up and overhead. The industry is not driven by the economy, but rather by the ongoing desire for home remodeling by every market segment.

These seven franchises are very different, but all are growing based on consumer demand for higher quality products and services that deliver on their promises. This makes them ideal for today’s franchisees looking for a better business to build.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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