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The Bright Future Of Franchising

Steve Caldeira recently celebrated his first anniversary as as president and CEO of the 51-year-old International Franchise Association (IFA.) In a recent interview with Blue MauMau, Mr. Caldeira discussed the exciting future of franchising and addressed the main challenges that the industry is likely to face over the next decade and what can be done to overcome these hurdles.

Mr. Caldeira emphasized that franchising has a very promising future, but admitted that that current circumstances are making growth difficult.

“The economic recovery will remain slow,” he said. “Coupled with the tight credit market, we know that franchising will not grow as fast as we’ve seen in the past.”

The IFA intends to deal with the economic struggle by increasing its efforts to loosen credit, as well as by intensifying lobbying in every state and focusing intently on selling franchises to returning military veterans.

Mr. Caldeira is currently working hard to bring the entire franchising industry together to participate in the IFA’s pro-business initiatives. He is tirelessly encouraging franchisees to unite in a show of strength to help small businesses survive and thrive through some of the most difficult conditions that the industry has every faced.

Read the franchise article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to

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