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Tasti D-Lite Talks About Leveraging Loyalty On Foursquare


Tasti D-Lite became a social industry pioneer when the frozen dessert company developed the first loyalty platform to include an integration with Facebook, Twitter and Foursquare in 2010. Today, Tasti D-Lite’s vice president of technology BJ Emerson is focused on mining opportunities to connect the virtual experience with the physical one through location-based services such as Foursquare. Smartblogs.com recently interviewed Mr. Emerson and discovered his four strategies for using Foursquare to foster customer loyalty and love.

1. Immerse Your Company In Online Communities – The best way to understand social media is to be a part of it. Make sure that your business is actively engaging in every digital arena so you can take advantage of every opportunity.

2. Take The Time To Listen – Always pay attention to what customers are saying. There are a wide variety of online resources that customers can use to communicate about your company, so get in on as many conversations as possible by closely monitoring when these discussions occur.

3. Connect The Digital With The Actual – Introduce elements of your online strategies into your physical venues. Boldly display Foursquare leaderboards, Mayorships and other online information to increase awareness for your digital efforts and promote your commitment to connecting with customers.

4. Digitally Engage Your Employees – Get your staff involved in your online efforts. They may even come up with new Foursquare promotions and they will appreciate being part of the process, which will foster their interest and enthusiasm. To make your social media efforts truly effective, your culture has to support and promote them as much as possible.

Social media such as Foursquare allows your brand to show appreciation for customers who check-in regularly and share their personal experiences with your company. Take advantage of this valuable resource and discover how it can boost your business and lead to loyalty.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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