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Subway Beats Arch-Rival McDonalds To Become Top Restaurant Chain

Subway is lovin’ it now that the restaurant chain has become the world’s largest in terms of units, according to Subway had 33,749 restaurants around the world at the end of 2010, compared to McDonald's 32,737 units at year end.

"It's a feeling of accomplishment, for sure, but we didn't set out to surpass anyone in particular," said Subway spokesman Les Winograd. "Last year was actually pretty average for us, growth-wise. We aim to open between 1,000 and 2,000 locations globally each year."

All of Subway’s restaurants are owned by franchisees, with about half of the company’s growth overseas. Subway has more than 1,000 locations throughout Asia, and it just opened its first store in Vietnam. Brazil, Mexico, India, China, Russia and France are other high-growth nations for the chain.

The fast food industry has gotten an unexpected boost from the recession, most surprisingly in non-traditional demographics. A recent American Express survey showed quick service restaurants saw a bigger rise in spending by ultra-affluent consumers than any other restaurant type in 2010.

With its newfound status as the world’s largest restaurant chain, Subway is clearly on a roll.

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MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

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