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Rewards And Risks Of Selling Your Franchise Concept

When Hawaii’s David Lelm turned his independent body shop into a Maaco franchise, he quickly discovered the benefits and challenges of being part of a franchise family. recently featured his views on this personal and professional transition.

While Mr. Lelm admits that the way he does things is different now, Maaco did not mandate any particular changes and simply offered training on how the Maaco model works.

“They have probably spent a total of five weeks here, and three different times they have flown someone out here to go over procedures, different aspects of the business – selling, estimating,” said Mr. Helm. “There is one coming out this week who will focus on production. Maaco has ways of speeding up the process. The whole thing amounts to coming up with a paint job that people can afford and yet I can still make money.”

Since the joining the company, his business has significantly increased and he has gained many more retail customers.

While he sometimes gets frustrated by going through corporate channels to make major decisions, he admits that Maaco leaves the day-to-day operations to him and lets him decide what’s best for business.

Read the article "Franchise Lessons Learned".

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

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