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Pro Athlete Franchisees speak at the 2011 IFA Convention

Come hear from three professional athletes who have transitioned successfully from the NFL and NBA into the world of successful ownership and operation of franchised businesses.

The focus of this year’s Summit will be on the professional athlete; a new wave of young and diverse investor and entrepreneur, interested in taking their careers to new heights as professional franchisees.  While the professional athlete community may be relatively small in size, it is very diverse and dynamic, with a great deal of expansive ability.

The summit, hosted by Miriam Brewer, IFA’s Director of Diversity, Eric McCarthy, IFA Diversity Board Chairman and President-Global Customers-Coca-Cola and Stan Friedman, first vice-chair of IFA’s Diversity Institute, Chairman of the Professional Athlete Franchise Initiative (PAFI) and Senior VP of FranConnect, will be broken into two moderated panels, hosted Friedman.  The first will feature insights and commentary from panelists: George Tinsley, former NBA athlete, President of the NBA Retired Players Association and multi-unit/ multi-concept franchisee, for such iconic brands as KFC and TGI Fridays.  Also on the panel will be Angelo Crowell, recently retired Tampa Bay Buccaneer and multi-unit Jersey Mike franchisee.  Rounding out this first panel will be Tyoka Jackson, who played 12 seasons in the NFL as a defensive lineman for the Miami Dolphins, Tampa Bay Buccaneers, St. Louis Rams, and Detroit Lions.  Tyoka is now a multi-unit IHOP franchisee in Metro Washington, DC.  The focus of this panel will be on how to build models for success between the worlds of professional athletics and franchising and the discovery of what allowed these athletes to make the successful transition from sports to business, via franchising.

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MDG Advertising, a proud member of the International Franchise Association, is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. For more information, call 561-338-7797 or log on to mdgadvertising.com

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