Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

Yum! Brands Says It’s Committed to Being Green

Roger McClendon, chief sustainability officer of Yum! Brands, recently shared his company’s strong stance on environmental responsibility and feeding the world. Smartblogs.com reports on how the global franchise is incorporating its vision of environmental sustainability into its franchise development strategy.

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IFA Displays New Franchise Advertising Campaign

The International Franchise Association (IFA) recently debuted its latest advertisement in its ongoing Public Awareness Campaign to convey the large number of jobs created by the franchise industry. The new ad highlights FASTSIGNS, an international sign and visual communications franchise company, in both print and online formats. The ads are appearing in public policy influencer publications in Washington, D.C to demonstrate to members of Congress that a renewed commitment to pro-growth policies are needed to help franchise businesses grow at a faster pace.

 

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The Benefits Of Franchises For Investors

Investors looking for growth stocks would be wise to seek out companies that franchise. The Street reports that many stocks of companies with more franchised locations than company-owned stores are outpacing the return on the S&P 500 this year. These stocks are especially enticing to investors because the entrepreneurial spirit delivers a steady cash stream and reduces expenses for these public companies.

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The Fastest Growing Franchises

As the economy slowly recovers from the recession, there’s a growing interest in franchises among entrepreneurs, the unemployed and retirees looking for new careers. The largest market for franchises has historically been the food business, but categories such as senior care, nutrition and fitness, children's and pet products and services are also growing, according to Steve Olson, publisher of Franchise Update. The Street.com recently revealed seven up-and-coming companies worth a closer look.

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IFA Teams Up With Pro Athletes To Promote Franchise Ownership

The International Franchise Association (IFA) has partnered with the Professional Athlete Franchise Initiative (PAFI) to introduce professional athletes to the benefits of franchise businesses ahead of the 2011 PAFI Franchise Summit on July 11-13. IFA will be a major sponsor of the 2011 PAFI Franchise Summit, which is the premier event for acquainting, educating and interacting with professional athletes on all aspects of the franchise industry.

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MDG And Coverall Come Clean About The Dirty Truth

MDG recently developed a provocative video to help the Coverall Health-Based Cleaning System® better position their franchises to the consumer. The video called “The Dirty Truth” reveals the frightening facts about the enormous amount of dirt, germs and viruses in our immediate surroundings every day.

“The video was designed to increase franchise account sales through the use of compelling and shocking imagery based on the scary truth,” said Jeff Cohen, social media strategist at MDG Advertising. “Video engages audiences on many levels, which intensifies the power of a message and enhances the effectiveness of a franchise marketing strategy.”

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Lesser-Known Franchises Offer Recognizable Benefits To Buyers

While major franchises like Subway and McDonald’s rely on a strong brand name to attract investors, smaller brands must have the money and the momentum on their side to entice investors. Entrepreneur magazine reports that these lesser-known franchises are growing rapidly by offering the following benefits to prospective buyers.

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Food For Thought From “America’s Next Great Restaurant”

"America’s Next Great Restaurant" provided a real-life glimpse at how to create a new fast-casual restaurant concept from the ground up. QSRmagazne.com reports that the reality show’s judges offered the following tasty tidbits to benefit brands in the food service industry.

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Hilton Offers A New Look At Luxury

While luxury is no longer the dirty word it was after the free-spending fiasco that led to the recession, Hilton has redefined its approach to fine living with a new “Luxury Manifesto.”  USA Today recently spoke with John Vanderslice, Hilton's Global Head of Luxury and Lifestyle Brands, to understand the hospitality brand’s fresh perspective on luxury.

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Franchises Turn To Loyalty Programs To Boost Business

Loyalty programs are growing in popularity as major consumer brands struggle through a sluggish recovery. Direct Marketing News reports that brands are implementing loyalty initiatives in an effort to meet consumer expectations, ease corporate pressure for ROI, and strengthen their overall customer base.

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