Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

KFC Seeking Stories About The Colonel

Kentucky Fried Chicken is trying to preserve the memory of its fabled founder, Colonel Sanders, by collecting ordinary stories about his extraordinary life. MSNBC.com reported on how the world’s largest chicken restaurant chain is celebrating the man who changed chicken forever.

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Infographic: The Marketing Machine for Franchises

The difference between a large franchise and a small one often can be attributed to the larger company making the most out of marketing. The big brands know that marketing is a must when it comes to motivating potential franchisees to sign on, as well as continually attracting and engaging consumers. Fortunately, smaller franchises can learn from these leaders and use their marketing lessons to leverage their own brands. For tips and tactics on marketing your franchise to the big time, check out this inspiring infographic developed by MDG Advertising.

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Coverall Wins Stevie International Business Award for Outstanding Marketing Campaign

BOCA RATON, Fla., Aug. 10, 2011 /PRNewswire/ -- Coverall Health-Based Cleaning System, a leading franchisor of commercial cleaning businesses, announced today that it has been named a 2011 Stevie International Business Awards Distinguished Honoree in the "Marketing Campaign of the Year – Business Services" category. This is the second year in a row that Coverall has been designated an IBA Distinguished Honoree, recognizing the company's outstanding performance in marketing.

In 2010, Coverall also earned other Stevie honors: an IBA Distinguished Honoree award as the "Most Innovative Company of the Year in North America" and a Stevie American Business Award for "Marketing Campaign of the Year."

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Rewards And Risks Of Selling Your Franchise Concept

While selling your franchise concept offers the opportunity for faster growth by reaching new markets and raising your brand profile on a national scale, it’s important to understand the enormous time and costs associated with bringing in new franchisees. Smartmoney.com reports on why not every concept can be franchised and how the right franchisees can make or break your business.

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Subway Says That Health Defines Them Well

Subway has a long-standing healthy image for its wholesome menu items and custom preparation approach. In fact, the chain was recently named the top quick-serve for health-conscious consumers. QSRmagazine.com reports on how that healthy impression impacts the company’s marketing directly from Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust.

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Franchisors Try Innovative Ways To Find Franchisees

Today, many franchisors are finding that traditional ways of looking for franchisees no longer work. Instead, savvy entrepreneurs are turning to social media, Internet marketing and one-on-one interaction to seek and sign new leads. Denver Business Journal recently reported on this social revolution in recruitment.

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Hotels Growing Their Own Green Strategies

While the hotel industry currently has approximately 350 unique green platforms, not all of them suit the needs of the industry or deliver tangible benefits. The most successful eco-programs have been developed by the major hotel brands that have created their own guidelines which steer strategy throughout their global properties while accommodating for regional differences and third-party programs. HotelNewsNow.com recently covered why this approach delivers such sustainable success.

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2011’s 11 Restaurant Trends

The restaurant marketing firm Zen Mango recently compiled a list of 11 restaurant trends that will impact the way that diners view and experience the restaurant scene in 2011. QSRmagazine.com featured the findings to show the new direction of dining out.

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IFA Offers Digital Toolkit To Increase Job Creation

In an effort to help lenders and franchise small businesses in their quest to make credit more available, the International Franchise Association (IFA) recently launched a digital “Small Business Lending Toolkit” with the overall intent of accelerating the country’s job creation and economic output.

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Franchising Madness In Michigan

Michigan is currently experiencing an explosion of franchises, according to dbusiness.com. From restaurant chains to shoe shining companies, franchises are at the forefront of growth for this enterprising state.

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