Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

LinkedIn Eases Conference Confusion With New LinkedIn Events

In an effort to help franchisors and franchisees know which marketing events are best for their businesses, LinkedIn has introduced a revamped LinkedIn Events. outlined the ways that the professional social networking site is making conference decisions virtually effortless.

The new LinkedIn Events is all about personalization. The Web site will now look at your industry, location and network of contacts to determine the events that are right for you. These conferences will be highlighted and include people in your network who are planning to attend. By knowing which conferences are being attended by industry leaders and others you want to meet, you can narrow down your list of conference choices. Once you decide to register, LinkedIn will provide a listing of other attendees that they suggest you meet. This will help you plan a general agenda for networking and make the best use of your time at the event.

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Five Answers To Know Before Buying A Franchise

Becoming a franchisee involves a certain level of calculated risk, but you can reduce it by doing your research and reaching out to existing franchisees to gain a solid understanding of the company you’re considering. suggested asking the following five questions to learn about the ins and outs and ups and downs of their specific franchise experiences.

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Former Apple Exec Guy Kawasaki To Speak At IFA’s 52nd Annual Convention

This February, the International Franchise Assocation (IFA) will host its 52nd Annual Convention in Orlando, Florida, to promote excellence, education and relationship building for franchise business professionals. A highlight of the event will be a closing presentation by former Apple executive Guy Kawasaki, whose digital expertise led to the successful marketing of the Macintosh computer. Mr. Kawasaki will address the art of social media marketing, which has become a critical way for franchise professionals to connect and communicate with today’s consumers.

With years of experience in the high-tech industry and an in-depth knowledge of business management, Mr. Kawasaki has unparalleled insight on leveraging social media and digital resources to meet the needs of both franchisors and franchisees. He will discuss how the innovative use of social media can offer exciting new opportunities for attracting consumers and strengthening customer relationships. He will also share ideas on how the latest technology can be used for greater growth and long-term success.

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Successful Franchise Marketing: Top Global Franchises Of 2011 recently compiled its 2011 Franchise 500 List, which was defined as the world's first, best and most comprehensive franchise ranking based on objective, quantifiable measures of success. While the Franchise 500 List focused on U.S.-based companies, franchising has an enormous international demand. Based on their rankings in the Franchise 500 List, the following are the world’s top franchises for entrepreneurs seeking global opportunities.

Top Global Franchises Of 2011

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How To Find Hot Franchises In A Cold Market

While today’s economic conditions are not exactly the best for the franchise industry, many franchises are defying the odds and experiencing rapid growth driven by either strong brands or a compelling value proposition. Yet for lesser-known businesses that don’t have a big name behind them, offered the following three factors attributing to the surprising growth of some smaller franchises today.

1. Opportunities with Low Investment – Financing a new business is becoming increasingly complicated today, so overcome that burden by seeking out franchises that require lower investments.

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Facebook Teams With Franchise Group

In an effort to stimulate the nation’s economic growth during these challenging times, Facebook is partnering with the International Franchise Association (IFA.) The reported on how this collaboration is intended to help franchisors expand their franchises on a larger scale and create stronger connections with customers.

"As a world leader in connecting people in a trusted environment online, Facebook's involvement with the IFA will help franchise businesses drive sales and create jobs," said IFA president and CEO Steve Caldeira.

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FOX News’ Bill O’Reilly To Kick Off Franchise Convention

The International Franchise Association (IFA) announced that Bill O'Reilly, host of "The O'Reilly Factor" on FOX News Channel, will be the keynote speaker at the International Franchise Association Annual Convention. offered more information on this highly-anticipated annual event in Orlando, Florida scheduled for Feb. 11-14, 2012.

"Bill O'Reilly's views on politics, business and the overall economy, particularly in a presidential election year, will be well-received by the anticipated 3,000 convention attendees, which include thousands of franchise business leaders and industry suppliers," said IFA President & CEO Steve Caldeira.

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Why Now May Be The Right Time To Franchise

While many successful local businesses are often tempted to expand, there’s always worry about securing financing and taking on increased risk. Yet recently featured compelling reasons for why now may be the best time for a small business to franchise.

1. Growing Your Business With The Help Of Others Franchising allows you to expand your brand and increase customers, yet saves you the expense and the effort of opening additional locations on your own. This is especially important in light of today’s tight lending environment.

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Why Every Franchisee Needs Their Own Website

Many franchisees rely on the corporate Website to serve as their only online link to customers. Unfortunately, these sites are usually filled with generic company information, rather than the community-centric messages that customers prefer. You can give customers what they want while expanding your reach in your local market by setting up a Website of your own. recently offered three reasons why having an individual Website is one of the smartest franchise marketing moves you can make.

1. Increase The Frequency Of Being Found – With an individual Website for your local franchise, you will be featured more often in local searches, which is how consumers are increasingly search today. Local searches can help you widen the top of your sales funnel by generating traffic that you had not been receiving from search engines, blogs and social media.

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Three Keys To Maximizing Franchise Success

Many people think that buying a franchise is a one-way ticket to wealth, but the truth is that achieving franchise success takes hard work, good people skills and the eagerness to go above-and-beyond in every situation. To increase your chances of franchise fortune, detailed three essentials for turning your small business into a big success.

1. Find The Franchise That Fits – There are thousands of different franchise opportunities available, so do your research and consider what you really want to accomplish with a business of your own. Once you’ve made your choice, carefully review disclosure agreements, and talk to both company officials and current franchisees to get an honest look at the business. Remember that buying a franchise involves taking a calculated risk, so may sure that any risks involved are as minor and carefully-controlled as possible.

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