Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

Franchising Can Be Lucrative For Local Business

Maryland’s Prince George's County recently hosted a seminar featuring the expertise of franchisers, legal advisers, the International Franchise Association, area developers and financing representatives. Gazzette.net reports that the seminar was intended to provide current and aspiring business owners with knowledge and opportunities about the world of franchising within the county.

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When It’s Wise To Spend On Trade Shows

Online seminars and virtual trade events have emerged in recent years, but they simply can’t compare to the power of face-to-face marketing found at traditional trade shows. While the number of trade shows has decreased by 25% in recent years, new shows are appearing this year, discontinued shows are returning and attendance is expected to be up. For companies considering joining the trade show circuit, Businessweek.com outlines timely tips on how to get the most out of trade shows for the least expense.

Identify Your Goal – Determine your purpose for participating in a trade show. A “contract” event involves selling product at the show, while a “contact” event includes networking and forming new relationships. Contact events are usually more successful for small businesses because it’s an ideal opportunity to meet people in-person then follow-up after the show.

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Jamba Juice Finds A Winning Franchise Partner In Venus Williams

Tennis star Venus Williams has joined Jamba Juice as a franchise partner to help the chain enter the Washington, D.C. market, according to QSRmagazine.com. The collaboration with Williams calls for five stores in the D.C.-Maryland market over the next two years, with the first store scheduled to open in the summer.

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How KFC Made The Chinese Cheer For Chicken

KFC’s sweeping success in China has amazed industry analysts, leading the fast-food franchise to be called the most successful foreign company in China, according to BNet.com. As a result and as high praise to the Colonel, there has been an enormous surge in chicken consumption among the Chinese.

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Subway Goes Greener

While the Subway restaurant chain has a long history of environmentally-friendly practices, the franchise recently announced its plans for additional green efforts to enhance its positive global impact. QSRweb.com reports on the chain’s latest green policies and procedures.

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Hilton Worldwide Presents Plans For Global Growth

Christopher Nassetta, President and CEO of Hilton Worldwide, has had the difficult task of steering the multi-national hospitality giant through hostile conditions brought on by the global financial crisis. The company has also faced a rift with India’ Oberoi Group of Hotels due to Hilton’s substandard status compared to other international hotels in the country. Moneycontrol.com reports on Mr. Nassetta’s lofty plans for growth in India and worldwide.

“We need to set up for the next several years simply because fundamentals are good in most parts of the world,” said Mr. Nassetta. “Demand is growing at a fairly rapid pace as most economies around the world are growing. So, we are seeing pretty good growth in demand for lodging.”

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Helpful Hints For Hispanic Franchises

The number of Hispanic-owned businesses in the United States is projected to increase by 40% and reach 4.3 million in 2016. AARP recently featured advice and resources to help Hispanics understand how the franchising formula really works.

The success of a franchise business depends on having the right location, the right people and the right lifestyle. Many Latino entrepreneurs prefer a franchise that can also function as a family business. To learn the basics, the International Franchise Association's MinorityFran program offers access to education, as well as opportunities to explore offerings of companies looking to recruit minorities. Some franchises even offer minority programs that range from education to recruitment to financing offers.

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IFA Triumphs With Repeal Of 1099 Requirement

The International Franchise Association (IFA) is enjoying a tremendous victory with repeal of the Small Business Paperwork Mandate Repeal Act of 2011. Hidden in the massive new health care law, this provision was a change to IRS rules that would have required businesses to report all transactions that involve property or services which aggregate more than $600 in a year per vendor, even when making purchases from a corporation. This would have forced businesses to file a Form 1099 with the IRS and furnish taxpayer identification numbers (TINs) for the businesses and individuals involved. The IFA had aggressively lobbied for the repeal on behalf of franchise advocacy and for small businesses across the country.

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11 Ways For Bankers And Franchisors To Mend Lending

The recent Small Business Lending Summit drew more than 200 franchisors, franchisees, bankers and policymakers to Washington, D.C. to discuss how banks and small businesses could work together to help boost lending that could help rebuild our fragile economy. SmartBlogs.com reports that solving the small-business lending problem is vital because of the role that small businesses have failed to play in the country’s economic recovery. While small businesses have previously led us out of recessions, that’s not the case this time due to financing issues, explained Chad Moutray, the former chief economist for the Office of Advocacy at the Small Business Administration.

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Coverall Cashes In With A Can-Do Direct Mail Campaign

They say that one man’s trash is another man’s treasure. We know this is true, since our direct mail campaign for the Coverall Health-Based Cleaning System® turned our creative concept of trash into a treasure: account sales leads.

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