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MDG Advertising – Branding / Marketing / Lead Generation

New IFA Awareness Campaign Built On Building Opportunity

The International Franchise Association (IFA) recently launched a website, www.buildingopportunity.com, as part of its Public Awareness Campaign to help illustrate the economic impact of franchising to Washington, D.C. The campaign is intended to position franchising among policy elites as an important contributor to the nation's economy, and to better illustrate the impact of business policy decisions on franchising.

The website features detailed franchise information which is searchable by state and Congressional district and is available for download. It also includes the Economic Impact Report, a study of the economic activity generated from franchisors and franchisees engaged in business format franchising and product distribution franchising. The main source for this report is the 2007 Economic Census, which is the most recent year for which Census data are available.

Another section of the website called the Franchise Action Center offers ways to take action regarding business policy decisions. It features a long list of franchise-oriented issues with links for visitors to learn more or take action.

In addition, a Media Center provides top IFA news, informational resources, press releases and ways to interact online.

With www.buildingopportunity.com, the IFA has a forum to publicize the economic impact of franchising to policymakers, and encourage them to take care of business.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, social media marketing and SEO.  To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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