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McDonald’s Latest Healthy Move Is Good For Business


McDonald’s upcoming plan to make its classic Happy Meal healthier is a decision that will benefit children’s needs, as well as their business goals. NPR.com revealed why this marketing strategy is a healthy move.

"This is good publicity, and if you sell more Happy Meals, you're likely selling more Big Macs to the parents," says Peter Saleh, a restaurant analyst with Telsey Advisory Group in New York.

While McDonald’s has always offered healthier choices for parents who ask, now these options will be automatically included in the box. The new Happy Meals will include apple slices and a smaller serving of French fries. Parents can also request all apple slices if desired.

McDonald’s healthy initiative is intended to help the franchise hold on to its loyal customer base by accepting their behavioral shift toward healthier eating. It’s also in response to the numerous competitors who are already serving healthier choices and threatening to bite into McDonald’s market share. Lastly, it’s an effort to satisfy the many critics who preach about childhood obesity and condemn marketing to children at all.

With these new Happy Meals, McDonald’s is acknowledging everyone’s concerns about better eating and ultimately reaping the healthy rewards.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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