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MDG Advertising – Branding / Marketing / Lead Generation

Local Franchises Fall Behind in Social-marketing Efforts

Article by Gregg Stewart
Local franchisees of large national brands often lag behind their corporate franchisors when it comes to creating their own social media identities, a trend that may result in missed opportunities. About 69% of consumers are more likely to do business with a local merchant if the company has a social presence, according to comScore. 22% contacted a business after finding them on a social network and 67% of those consumers went on to make a purchase. Read the full article reported by clickz.

Charlie Ellis, is the SEO and web analytics specialist at MDG Advertising where he  directs link-building, competitive analysis, digital brand development, and social media initiatives. His ability to articulate resonant marketing messages with power and authority complements his ability to simplify technical SEO skills into actionable insights. He has contributed to several advanced SEO panels at SES, PubCon, SEMCON, SMX East, and IMSB.

MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted, social media marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. To view all MDG corporate identity projects, collateral design, signage, TV and Web design, click here.



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