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Leverage Local To Market Your Business

Sometimes you’ve got to think small to grow big, which is the idea behind local marketing. Today, many entrepreneurs are looking local and reaching out to their communities to build their businesses. AllBusiness.com offers six simple strategies for getting your franchise on the local map from small business owners Kimberley Rudd  and Richard Ueberfluss, as well as marketing executive Linda Duke.

1. Know Your Immediate Area – First get to know all potential customers in a three-mile radius, from businesses to apartment complexes to schools. “Then make sure they know you and your brand,” says Ms. Duke. “Take samples, fliers, and a welcome basket to your immediate neighbors and potential business partners.

2. Seek Out Media Attention – Promote yourself by sending out relevant news and announcements about your businesses to all of the local media outlets.

3. Network By Joining The Chamber Of Commerce – Meet other business owners in your area and see if you could work out referral arrangements.

4. Be Charitable – Give back to the community by contributing to local organizations, schools and events. Philanthropic companies are gaining a strong advantage with today's connected consumers and the next generation.

5. Share Your Knowledge – Position yourself as a knowledgeable resource. Mr Ueberfluss, the owner of an Assisting Hands franchise, has promoted his business and established himself as a trusted source by holding free seminars at local senior housing centers to teach health workers more about home care.

6. Poke Around Your Community – Stay up-to-date on what your customers are saying and what your competition is doing. “Listen to your customers and learn where they shop, worship, and play, and go to those places to learn if any offer events that you can be a part of,” says Curves franchisee Kimberley Rudd. “Be nosy and use the Internet to help you snoop around to see what other businesses in your area are doing. Read who's blogging about your area and stay in the loop about events, no matter how small.”

There’s no denying the power of local marketing when it comes to increasing awareness and business for your franchise. Use these valuable tips to make the most of your location and improve your position with both customers and the community.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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