Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

Lesser-Known Franchises Offer Recognizable Benefits To Buyers

While major franchises like Subway and McDonald’s rely on a strong brand name to attract investors, smaller brands must have the money and the momentum on their side to entice investors. Entrepreneur magazine reports that these lesser-known franchises are growing rapidly by offering the following benefits to prospective buyers.

Lower Investment Level – Financing is more difficult than ever today, so many smaller franchises are featuring lower start-up costs. This is helping these companies grow very rapidly by enabling buyers to pursue an affordable opportunity.

Higher Profit Margins – Delivering high profit margins is especially important in these challenging economic times. As a result, lesser-known franchises are attracting buyers with the promise of sales margins that are three- to five-times higher than the norm.

Faster Breakeven – Franchisees are no longer willing to wait for years to reach profitability. Many of today’s fastest-growing franchises claim a breakeven point between the first few months and first year of operation.

The best way to identify these rapid-growth businesses is to start searching and look for solid evidence of growth. Once you’ve narrowed down your options, dig deep into the company’s history, talk to current franchisees and review their disclosure agreements to make sure that the lesser-known franchise can really offer you more than most.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, tradeshow booth graphics, social media marketing and SEO. To view MDG’s franchise marketing portfolio.For more information, email MDG, call 561-338-7797 or log on to

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