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MDG Advertising – Branding / Marketing / Lead Generation

IFA Triumphs With Repeal Of 1099 Requirement

The International Franchise Association (IFA) is enjoying a tremendous victory with repeal of the Small Business Paperwork Mandate Repeal Act of 2011. Hidden in the massive new health care law, this provision was a change to IRS rules that would have required businesses to report all transactions that involve property or services which aggregate more than $600 in a year per vendor, even when making purchases from a corporation. This would have forced businesses to file a Form 1099 with the IRS and furnish taxpayer identification numbers (TINs) for the businesses and individuals involved. The IFA had aggressively lobbied for the repeal on behalf of franchise advocacy and for small businesses across the country.

IFA supported the repeal based on the extreme cost burden and uncertainty that the provision would have put on the over 825,000 franchise establishments representing nearly 18 million workers in the United States. IFA members tirelessly lobbied with the White House, bipartisan members of Congress and grassroots advocacy to protect their members.

IFA expressed its gratitude for the support of its franchise members, especially IFA’s Franchise Congress key advocates for their diligent grassroots efforts to communicate with lawmakers about the burden of this provision on small business owners.

“We thank the President and lawmakers for repealing this onerous provision on franchise small businesses and hope our policymakers will continue to push for pro-growth policies that enable our members to grow their businesses and create local jobs,” said IFA President & CEO Steve Caldeira.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to

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