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IFA Teams Up With Pro Athletes To Promote Franchise Ownership

The International Franchise Association (IFA) has partnered with the Professional Athlete Franchise Initiative (PAFI) to introduce professional athletes to the benefits of franchise businesses ahead of the 2011 PAFI Franchise Summit on July 11-13. IFA will be a major sponsor of the 2011 PAFI Franchise Summit, which is the premier event for acquainting, educating and interacting with professional athletes on all aspects of the franchise industry.

“PAFI’s mission to educate athletes about the value of franchise ownership as a second career supports IFA’s mission to raise the awareness of franchise ownership for all individuals as part of our strategic plan,” said IFA President and CEO Steve Caldeira. “Professional athletes are strong leaders on the field who understand the importance of working as a team and as part of a system to achieve success – many of the same characteristics of successful franchise systems.”

The 2011 summit curriculum will be geared toward preparing professional athletes for transition into franchises, as well as showing franchisors how to leverage athlete involvement to grow their businesses. This year’s event will also offer new educational opportunities that focus on the development of mentorships and the in-store experience of actual operations to provide a play-by-play view of the field of franchising

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MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions. Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, tradeshow booth graphics, video marketing, social media marketing and SEO. To view MDG’s franchise marketing portfolio.For more information, email MDG, call 561-338-7797 or log on to

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