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IFA Offers Digital Toolkit To Increase Job Creation

In an effort to help lenders and franchise small businesses in their quest to make credit more available, the International Franchise Association (IFA) recently launched a digital “Small Business Lending Toolkit” with the overall intent of accelerating the country’s job creation and economic output.

One of the largest problems facing current franchise small businesses and aspiring entrepreneurs is the challenge to access the capital needed to open new establishments and create new jobs. The Lending Toolkit is designed to help franchising and lending groups grasp the potential of small business franchise lending through an informative video, a credit access report and an in-depth presentation. Soon, the IFA will offer a Web-based lending resource hub to train and connect lenders with borrowers.

"This Small Business Lending Toolkit will help small businesses and lenders to better understand the lower-risk, structured model that franchising offers as demonstrated by the industry's 40% growth rate over the past decade," said IFA President & CEO Steve Caldeira.

The Lending Toolkit is part of the IFA’s Credit Access Campaign that includes education, assistance and advocacy to accelerate lending and capitalize upon the undeniable link between small business access to credit and job creation.

Learn more about the IFA.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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