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IFA Displays New Franchise Advertising Campaign

The International Franchise Association (IFA) recently debuted its latest advertisement in its ongoing Public Awareness Campaign to convey the large number of jobs created by the franchise industry. The new ad highlights FASTSIGNS, an international sign and visual communications franchise company, in both print and online formats. The ads are appearing in public policy influencer publications in Washington, D.C to demonstrate to members of Congress that a renewed commitment to pro-growth policies are needed to help franchise businesses grow at a faster pace.


"Franchise businesses play a powerful role in creating jobs across the country," said IFA President & CEO Stephen J. Caldeira. "We urge members of the 112th Congress to consider the impact of public policies on the ability of small franchise businesses to grow and help move the economy from a jobless recovery to a job-creating economy."

These print and online ads are all part of the IFA’s larger Public Awareness Campaign which includes a strong earned media initiative to spotlight the economic impact of franchising and the economic outlook for franchise businesses. While franchise businesses are positioned for stronger growth in the coming year, these ads will hopefully show Congress that it needs to address the challenging regulatory and credit limitations that are preventing small businesses from contributing to the country’s recovery.

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MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to

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