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Hotels Use Downturn to Spruce Up

The upper Thames foyer of the Savoy.

By JANE L. LEVERE  NY TIMES    Published: October 11, 2010
“Research from every recession since the Great Depression demonstrates brands that increased investment on their customer experience and marketing activity during the recession gained market share both during the downturn and during the recovery,” said Kevin Kowalski, senior vice president for global brand management at IHG. To read the entire article, click here.

Michael Del Gigante is president and executive creative director of MDG Advertising in Boca Raton, Florida. MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. For more information, call 561-338-7797, email MDG or log on to www.mdgadvertising.com.

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