Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

Hilton Offers A New Look At Luxury

While luxury is no longer the dirty word it was after the free-spending fiasco that led to the recession, Hilton has redefined its approach to fine living with a new “Luxury Manifesto.”  USA Today recently spoke with John Vanderslice, Hilton's Global Head of Luxury and Lifestyle Brands, to understand the hospitality brand’s fresh perspective on luxury.

Based on this new manifesto, Hilton’s primary focus will be on employee needs and morale since a satisfied and authentic staff will influence the overall guest experience. The hotel also understands that guests now desire genuine experiences rather than just luxurious rooms, which can be seen in the trend toward learning vacations and exclusive experiences.

"Time is the ultimate luxury," said Mr. Vanderslice, who hopes to incorporate more time-saving elements into the guest experience.

Hilton also realizes that you don’t have to be a five-star chain to win service raves. Today, some of the highest-ranking hotels are budget brands that have earned customer acclaim by offering warm, authentic staffers who made the guests feel like a million dollars regardless of the room rate.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, tradeshow booth graphics, social media marketing and SEO. To view MDG’s franchise marketing portfolio.For more information, email MDG, call 561-338-7797 or log on to

Connect with MDG on Facebook, Twitter and YouTube

Printed from: .
© MDG Advertising | All rights reserved | 561-338-7797 2017.