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Goddard Is Growing As Nursery School Franchise

The Goddard School nursery school chain is experiencing rapid growth with 372 branches in 34 states and plans to open its first of 10 schools in New York City this fall. Crain’s New York reported on how this newcomer to New York is meeting the city’s soaring demand for childhood care.

There are three to five children for every nursery school slot in New York City despite the current recession, according to education executives. This enormous demand led Goddard to expand into the new territory.

“We have been trying to work in Manhattan for quite some time, but it's more challenging than other cities because of the high costs,” said Joseph Schumacher, chief executive of the Goddard School.

While Goddard is not the only nursery school capitalizing on the childcare need, the company’s model is unique in the city because it is a fully accredited school that also offers day-care hours and great flexibility. Goddard is also distinguishing itself as a school that’s focused on the needs of both the child and the parent.

Still, Goddard faces the challenge of New York’s elite private school market where the premier nursery schools have contacts to help get children into the city's best grade schools. While parents focused on admission into the top private schools may not be satisfied with a new nursery school, Goddard is the perfect match for parents looking for quality childcare and flexibility for their little ones in the big city.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

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