Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

Franchisors Try Innovative Ways To Find Franchisees

Today, many franchisors are finding that traditional ways of looking for franchisees no longer work. Instead, savvy entrepreneurs are turning to social media, Internet marketing and one-on-one interaction to seek and sign new leads. Denver Business Journal recently reported on this social revolution in recruitment.

“The decision-making is different. Now people do a lot more background research on these companies before they ever decide to submit a request form,” said Lea Bailes, CEO of Guier Fence, who recently found that social media and multi-company webinars were his only effective ways of reaching prospective franchisees. “There’s a lot more interaction, and I think people now demand that and expect that.”

The economic downturn has brought about a different type of franchisee. Successful executives and longtime professionals that lost their jobs are now looking to own their own businesses. These people are much more apt to search online social networking sites and communicate through social media than collect business cards at crowded trade shows. As a result, franchises must change their methods of recruitment in order to reach this new generation of prospects.

Now, savvy franchisers are getting involved in targeted Internet marketing by advertising on relevant social media sites and taking part in webinars to reach this new audience. These forums are more compelling, interactive and cost-effective than traditional methods. They also enable franchisers to target the geographics and demographics they want, whether the goal is increasing market share in a current location or gaining awareness to expand into new territories.

While social media and Internet marketing are rapidly becoming some of the best ways to find franchisees today, industry executives advise staying current on emerging technologies to ensure that you always know where to find the franchisees of the future.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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