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MDG Advertising – Branding / Marketing / Lead Generation

Franchising Bounces Back & Brings Forth A Legend

“Franchising is back,” said Kenneth Walker, IFA Chairman of the Board and CEO of Driven Brands at IFA’s 51st Annual Convention held in Las Vegas last week. Franchisers, franchisees and franchise support companies celebrated the optimistic announcement at the Opening General Session & Luncheon.

Walker was followed by Lawrence “Doc” Cohen, a legend in franchising who became the first franchisee to receive the Hall of Fame Award. Doc has been an active and beloved member of the industry for years, as well as being “everyone’s favorite cookie man.” Not only is he president of DOC & Associates, but he is a proud Great American Cookies franchisee who is among the ranks of Wendy’s Dave Thomas and KFC’s Colonel Sanders.

Accepting the Hall of Fame Award with gratitude in his voice and tears in his eyes, Doc concluded by saying, “I had help from lots of people who were willing to be bridge builders.” He went on to thank those people who believed in him, supported in him and always knew he was one smart cookie.

MDG Advertising is a franchise marketing agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding, SEO and social media strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees. For more information, email MDG, call 561-338-7797 or log on to

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