Franchise Marketing Agency – Blog
MDG Advertising – Branding / Marketing / Lead Generation

Food For Thought From “America’s Next Great Restaurant”

"America’s Next Great Restaurant" provided a real-life glimpse at how to create a new fast-casual restaurant concept from the ground up. reports that the reality show’s judges offered the following tasty tidbits to benefit brands in the food service industry.

Make An Impact With Your Brand Identity – Use your logo, slogan and visuals to define your restaurant. These are the first elements that diners see, so make them compelling enough to create an appealing first impression that conveys the experience within your restaurant.

Make Food The First Priority – While excellent service and a nice ambiance matter, the food is what keeps diners coming back. Focus on serving great-tasting food and the customers will follow.

Don’t Overlook The Details – Sometimes the smallest things can make the biggest difference, so pay close attention to every detail to stay true to your restaurant’s concept and promise.

Hire The Right People – Make sure that every restaurant employee shares your vision and dedication to avoid problems. By having the right staff, you can focus your energy on managing your establishment and satisfying your customers.

Involve Your Employees With Your Brand – Engage your workers by instilling a sense of pride and passion in your restaurant. Your employees are the first point of contact for a customer, so their satisfaction can have a direct effect on the diner’s impression and experience.

Be Creative To Create Loyalty – By creating an original concept and offering inspired food, customers will be drawn to your uniqueness and will support your restaurant because it is different from everything else.

"America’s Next Great Restaurant" provided a valuable resource for everyone in the food service industry by serving up essential advice with a side of inspiration.

Read the article.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

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