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Coverall Wins Stevie International Business Award for Outstanding Marketing Campaign

BOCA RATON, Fla., Aug. 10, 2011 /PRNewswire/ -- Coverall Health-Based Cleaning System, a leading franchisor of commercial cleaning businesses, announced today that it has been named a 2011 Stevie International Business Awards Distinguished Honoree in the "Marketing Campaign of the Year – Business Services" category. This is the second year in a row that Coverall has been designated an IBA Distinguished Honoree, recognizing the company's outstanding performance in marketing.

In 2010, Coverall also earned other Stevie honors: an IBA Distinguished Honoree award as the "Most Innovative Company of the Year in North America" and a Stevie American Business Award for "Marketing Campaign of the Year."

"We are honored that Coverall's marketing campaign has been recognized as one of the world's best as we continually strive to inform the public about our science-based program that provides cleaner, safer environments that aid infection prevention," said Kevin Derella, Executive Vice President, Sales and Marketing. "The award supports our efforts to be recognized as the worldwide leading brand in commercial cleaning – providing consistent, high-quality, innovative and value-based solutions to businesses."

Stevie International Business Award winners were selected July 28 from more than 3,000 entries from more than 50 nations in more than 40 categories. The awards, nicknamed the Stevies from the Greek word "crowned," will be presented at a gala event Oct. 11 at the Emirates Palace Hotel in Abu Dhabi, United Arab Emirates.

Business professionals around the world participated in preliminary judging in May-July.  Average scores determined the entries eligible to be considered in final judging, which was performed by the members of 10 specialized committees.  In total, 200 executives around the world participated in the judging process.

About Coverall Health-Based Cleaning System®

Founded in 1985, Coverall Health-Based Cleaning System® is one of the world's leading commercial cleaning franchising companies with a worldwide network of more than 90 Support Centers and 9,000 franchisees. Franchisees currently service nearly 50,000 customers in over 90 metropolitan areas. Coverall Health-Based Cleaning System is revolutionizing the commercial cleaning industry with its science-based cleaning processes and procedures designed to reduce cross-contamination and aid infection control. For more information, visit www.coverall.com.

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at www.stevieawards.com.

SOURCE Coverall Health-Based Cleaning System

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, direct mail, video marketing, social media marketing and SEO. To view MDG’s portfolio, click here. For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.

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