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MDG Advertising – Branding / Marketing / Lead Generation

Coverall Cashes In With A Can-Do Direct Mail Campaign

They say that one man’s trash is another man’s treasure. We know this is true, since our direct mail campaign for the Coverall Health-Based Cleaning System® turned our creative concept of trash into a treasure: account sales leads.

Once we tossed out the idea that businesses not using Coverall® are simply throwing their money away, we didn’t waste a second in creating a clever direct mail campaign that was right on the money, featuring:

  • Actual trash cans filled to the brim with fake hundred dollar bills
  • A tag was attached to each can with the bold message “Don’t Trash Your Cash, Can Your Cleaning Company”
  • The tag expressed how Coverall provides businesses with more effective and efficient cleaning for the same price or less than they are paying now

The “cash”-filled trash cans were sent to prospective businesses, where they collected a great response making the campaign very successful. Goes to show that creative marketing is never a waste and can really pay off.

For more information on Coverall, visit www.coverall.com

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

Our core capabilities include advertising, branding, creative, digital marketing, media planning and buying, public relations, Web design and development, email marketing, social media marketing and SEO.  To view MDG’s franchise marketing portfolio.For more information, email MDG, call 561-338-7797 or log on to www.mdgadvertising.com.


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