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Christina Aguilera And YUM Brands Join Forces To Fight Hunger


As a spokeswoman for YUM Brands’ World Hunger Relief program, vocalist Christina Anguilera recorded a new video featuring a lullaby emphasizing the need to care for those without enough to eat. MediaPost.com reported on this inspired collaboration to help the fight against world hunger.

YUM Brands is one of the world’s largest restaurant operators with thousands of KFC, Taco Bell and Pizza Hut restaurants worldwide. The company began a philanthropic partnership with Ms. Aguilera in 2009, which has helped raise more than $50 million for the United Nations World Food Programme. Along with the video, the singer will promote the hunger campaign by appearing in ads for KFC, Taco Bell and Pizza Hut.

Hunger relief is extremely important to YUM Brands. Its Harvest program has donated more than $500 million of food to the hungry in the U.S., and the company even sent Aguilera to observe hunger-relief efforts in Haiti following the devastating January earthquake.

“In order to effect great change, we need to look at how we can help those in our own communities as well as globally,” said Ms. Aguilera. “We take food for granted, but it isn’t a luxury for many people.”

Read more at Bloomberg.com.

MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted franchise marketing solutions, exceptional online executions, and solid branding and media buying strategies that give franchises a real competitive advantage. MDG Advertising handles creative, media, and interactive marketing for Coverall, one of the world’s leading commercial-cleaning franchising companies, with a global network of more than 90 support centers and 9,000 franchisees.

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