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Chains Aim to "Nurture and Protect" Brands with Social Media

By KAREN ROBINSON-JACOBS / The Dallas Morning News

Fast-casuals such as Genghis Grill are among the 70% of chains that have a presence on Facebook, Twitter or YouTube. As chains expand efforts to communicate with fans and prospective customers, they must take care to protect their social-media messages and craft policies covering appropriate employee behavior online, said executives gathered at a restaurant conference in Chicago this week. Read the full article in the Dallas Morning News.

Charlie Ellis, is the SEO and web analytics specialist at MDG Advertising where he  directs link-building, competitive analysis, digital brand development, and social media initiatives. His ability to articulate resonant marketing messages with power and authority complements his ability to simplify technical SEO skills into actionable insights. He has contributed to several advanced SEO panels at SES, PubCon, SEMCON, SMX East, and IMSB.

MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted, social media marketing solutions, exceptional digital marketing campaigns and creative executions and solid branding and media buying strategies that give clients a competitive advantage. To view all MDG corporate identity projects, collateral design, signage, TV and Web design, click here.

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